About
Highly experienced Digital Marketing & Web Development Specialist with over 9 years of expertise in digital strategy, A.I., content creation, and brand building. Blending a creative and analytical mindset, Annette drives results through optimized ad campaigns, enhanced SEO, and compelling brand storytelling, consistently delivering measurable growth and impactful digital footprints for businesses.
Work
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Summary
Led comprehensive digital marketing and web development projects, driving online presence and growth for diverse clients as an independent consultant and team leader.
Highlights
Created, managed, and optimized high-ROI ad campaigns across Facebook, Instagram, and Google Ads, developing effective funnels and targeting strategies to maximize performance and engagement.
Implemented robust on-page and off-page SEO strategies, including keyword research, metadata optimization, and content structuring, significantly improving website rankings and organic traffic.
Managed and enhanced e-commerce platforms like WordPress and Shopify, optimizing product setup, conversion funnels, and customer experience, while leveraging influencer partnerships to boost product visibility.
Developed and executed goal-oriented, conversion-driven content, including engaging copywriting and basic graphic design, ensuring aesthetic appeal and functional effectiveness across digital channels.
Directed client campaigns from initial strategy through execution, demonstrating self-motivation, organization, and ownership in managing multiple roles and responsibilities to achieve project objectives.
Skills
ChatGPT
A.I Video Generation
A.I Research and Development
Google Gemini
Digital Marketing
Social Media Advertising, Facebook Ads, Instagram Ads, Google Ads, Search Engine Optimization (SEO), On-page SEO, Off-page SEO, Keyword Research, Metadata Optimization, Content Structuring, E-commerce Strategy, Conversion Optimization, Customer Experience Design, Brand Storytelling, Content Creation, Copywriting, Ad Creatives, Graphic Design.
Professional Qualities
Solution-Oriented, Independent Work, Collaborative, Adaptability, Curiosity, Experimental Approach, Results-Driven, Detail-Oriented, Innovative Thinking, Analytical Skills, Empathetic Communication, Active Listening, Intuitive Decision-Making, Problem-Solving, Resilience, Commitment, Continuous Learning, Honesty, Transparency.
Platforms & Tools
WordPress, Facebook Business Manager, Google Analytics, Google Search Console, Social Media Growth.